Activision Removes Ads from Call of Duty: Black Ops 6 Following Backlash

Activision has pulled advertisements from Call of Duty: Black Ops 6 and Warzone Loadouts after sustained criticism from the gaming community. Players condemned the intrusive ads, which appeared during loadout edits, as inappropriate for a premium title priced at $70. The company claims the feature was released erroneously as part of a test, but skepticism remains high among gamers.

The controversy highlights growing discontent with Activision’s monetization strategies, particularly after Microsoft’s attempted $69 billion acquisition. Players argue the studio has intensified microtransactions and ad experiments in recent cycles, often walking them back as ’accidents’ when met with negative feedback. A viral tweet showing the ad implementation has fueled further skepticism about the company’s intentions.